Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
How to Activate Launch Control in Your Automatic BMW

How to Activate Launch Control in Your Automatic BMW

If you’re looking to get the most out of your BMW’s 8-speed automatic transmission, you might want to activate the launch control feature. This feature can help you launch your car with maximum acceleration, which…

Is the 2023 BMW M2 a mini-M4?

Is the 2023 BMW M2 a mini-M4?

Many readers and viewers had follow-up questions after I posted my review of the new 2023 BMW M2 in both video and print formats, which was anticipated given the extensive information I provided. Several of…

BMW USA Sales are Up 11.9% in Q1 2023

BMW iFace: Face Recognition for Motorcyclists

BMW iFace: Face Recognition for Motorcyclists

BMW Motorrad has introduced today a new security system called the BMW iFace for its popular and highly sought-after Boxer models. The system is designed to address the problem of motorcycle theft, which has been…

BMW i5 Conquers Winter Testing on Ice and Snow

BMW i5 Conquers Winter Testing on Ice and Snow

The upcoming BMW i5, the first 5 Series with a fully electric drive system, has undergone a series of grueling winter tests to prove the stability of its electric powertrain and dynamic performance qualities. The…