Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW X7 M60i - The Best Luxury SUV Today?

BMW X7 M60i – The Best Luxury SUV Today?

The new BMW X7 M60i is the most powerful, most expensive and most luxurious SUV BMW offers today. A few months ago, the BMW X7 M60i received a major design facelift, both inside and outside….

BMW X7 xDrive40i looks sporty in Brooklyn Grey

BMW X7 xDrive40i looks sporty in Brooklyn Grey

The stunning Brooklyn Grey color is slowly making its way across multiple BMW models. The beautiful shade of grey was reintroduced in 2021 as one of the standard colors of the BMW M3 and M4,…

2023 BMW i7 xDrive60 in Frozen Deep Grey

2023 BMW i7 xDrive60 in Frozen Deep Grey

One of the BMW 7 Series models introduced at the International Media Launch of the luxury limousine was an i7 xDrive60. But not just any i7: this one was painted in the Frozen Deep Grey…

2023 BMW M3 CS won't get rear bucket seats

2023 BMW M3 CS won’t get rear bucket seats

2023 will bring one more special M car – the BMW M3 CS (G80). The supped up M3 will be the top offering of the M3 family since no M3 CSL is planned. Currently BMW…

BMW 760i in Aventurine Red/Black Color – The Best Paint Job?

BMW XM - All You Need to Know

BMW XM – All You Need to Know

After seeing the BMW XM behind closed doors back in May at Villa d’Este, it was now time to finally put the power SUV on camera. While in Palm Springs testing the new BMW 7…

The BMW XM Label Red teased again in Munich

The BMW XM Label Red teased again in Munich

With the “base” BMW XM out of the way, the teasing campaign for the next XM model continues. The BMW XM Label Red was just featured on the @BMWM Instagram account and it gets a…