Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
More photos of the BMW XM in Cape York Green

More photos of the BMW XM in Cape York Green

It’s been difficult to gauge the fanbase’s reaction to the BMW XM so far. Some seem to like, or at least tolerate, its extroverted design, while other seem to hate it. There doesn’t seem to…

BMW CEO says brand still committed to build hydrogen cars

BMW CEO says brand still committed to build hydrogen cars

BMW is pushing forward with their hydrogen-powered cars, according to BMW CEO Oliver Zipse. In an interview with Bloomberg, Zipse said that the next automotive trend will revolve around hydrogen cars. “After the electric car, which…

Upclose with the BMW M2 in Zandvoort Blue and XM in Sao Paulo Yellow

BMW XM in Sao Paulo Yellow looks bold and flashy

BMW XM in Sao Paulo Yellow looks bold and flashy

Officially, the new BMW XM (G09) will only be available in Sao Paulo Yellow from Summer 2023, but the flashy yellow was introduced this week in South Carolina. From October 14 through 16, BMW of…

Next-gen BMW M2 will likely be electric

Next-gen BMW M2 will likely be electric

Even before its unveil, there was very little doubt that the new BMW M2 is the last of its kind: gasoline-powered, rear-wheel drive and manual. We’ve said it before: with a 7 year cycle, it…

BMW and Amazon Web Services announces new partnership

BMW and Amazon Web Services announces new partnership

BMW and AWS (Amazon Web Services) announced today a strategic collaboration to develop new cloud technologies. The two companies will also work on commercial off-the-shelf cloud solutions for securely managing vehicle data. Their initial partnership…

First look at the BMW M2 in Zandvoort Blue

First look at the BMW M2 in Zandvoort Blue

The new BMW M2 G87 is finally here! And while we had the chance to film the new M2 already, the color choice on our car was Toronto Red. Today, BMW unveiled also a brand…