BMW Could Expand Niche Models With Exclusive Concepts and Special Editions
BMW is interested in more special low-volume cars to strengthen brand identity.
Steven Paul
BMW Touring Models Seen as Prime Candidates for Electrification
BMW’s flexible strategy leaves room for all-electric touring models
BMW Shuts Down Pickup Truck Rumors Once and for All
BMW executives have made it clear: a pickup truck isn’t in the brand’s future, with the company instead sticking to SUVs as its utility mainstay.
1000-HP BMW M3 Touring Takes on Lamborghini Revuelto and Koenigsegg Jesko: Video
A tuned BMW M3 Touring proves it can battle million-dollar hypercars
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BMW Open to Bringing Extreme Touring Models to the U.S.
BMW acknowledges demand for niche Touring models in the U.S., hinting that rare high-performance wagons could be offered to enthusiasts.
BMW Still Deciding on Successors to Its 4 Series and 8 Series Coupe Models
The coupe still matters to BMW, but timing is uncertain
BMW 7 Series Gets Stuck in Lake During Jet Ski Launch
The G70 BMW 7 Series can seemingly do it all. But it can't swim very well, as a driver in Poland found out while attempting to launch their jet ski.
BMW Explains Why Some Buttons Will Never Disappear From Its Cars
BMW Says Data, Not Design Trends, Decides Which Physical Buttons Stay in Its Cars
BMW: Apple CarPlay Ultra “Not So Exciting”
BMW doesn't think Apple CarPlay Ultra has what it takes to replace iDrive, and says the data agrees.
BMW Claims Its Panoramic Display is Better For Driver Engagement
BMW rejects pillar-to-pillar dashboards for a smarter Panoramic Vision display, aiming to boost driver focus and engagement over screen overload.
The Last “Knob” Standing: Why BMW Won’t Kill the Volume Dial
Why BMW Is Keeping the Physical Volume Knob in the iX3 and Future Models.
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