BMW tried to shift its iconic “Ultimate Driving Machine” slogan to a new “Joy” campaign in 2010. The move stirred backlash from fans, dealers, and journalists—but also boosted sales. Here’s why “Joy” remains part of BMW’s marketing story.
The 2026 Audi Q3 Sportback takes on the BMW X2 in a premium coupe-SUV showdown. We compare design, interior, performance, and technology to see which model comes out ahead.
A new EU-US trade deal hints at mutual recognition of auto standards. Could this mean the BMW M3 Touring and other Euro-spec cars become legal in America?
BMW’s Best-Selling Luxury SUV Enters a New Era with Gas, Hybrid, and Electric Power
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The BMW E46 3 Series remains a standout in 2025 with great value, sharp steering, and timeless looks. Can we overlook the downsides?
Compare every BMW X1 generation by reliability, from the driver-focused E84 to the dependable F48 and the new U11.
Infiniti is reviving the Q50 with rear-wheel drive, a manual transmission, and up to 450 horsepower. Positioned against the BMW M340i, it could be Infiniti’s boldest comeback yet.
The 2026 BMW iX3L stretches the electric SUV’s wheelbase to nearly X5 size, giving Chinese buyers more rear-seat comfort, ambient lighting, and premium upgrades.
With Hertz now selling cars through Amazon Autos, buying a used BMW online has become even more common. Here’s what to know and how Amazon compares to Carvana and dealerships.
The 2027 BMW M350 replaces the M340i with 415 hp, quad exhausts, Neue Klasse design, and a fresh badge in the next-gen G50 3 Series.
The BMW 4 Series’ bold grille traces back to the stunning 3.0 CSL Hommage concept. Discover how this design shift shaped BMW’s modern identity and sparked debate among fans.
