BMW Engines Could Power Future Mercedes Models — Here’s Who Really Wins
Mercedes may turn to BMW’s 2.0L B48 engine to meet Euro 7 rules, but the deal could favor BMW more. Here’s why a Mercedes powered by BMW might change the rivalry forever.
Steven Paul
2026 BMW i5 Adds More Range, New Features, and Frozen Portimao Blue
The 2026 BMW i5 gets more range, new interior upgrades, and a fresh Frozen Portimao Blue color. Pricing stays the same, making BMW’s electric 5 Series a strong value against rivals like the Mercedes EQE and Lucid Air.
Audi A7 and S7 Axed: Why BMW 7 Series Stands to Win Big
Audi is dropping the A7 and S7 from its U.S. lineup, leaving the RS 7 and A6 to carry the torch. With fewer choices from Audi, BMW’s diverse 7 Series range looks poised to dominate the full-size luxury sedan market.
How BMW’s “Joy” Slogan Divided Fans But Boosted Sales
BMW tried to shift its iconic “Ultimate Driving Machine” slogan to a new “Joy” campaign in 2010. The move stirred backlash from fans, dealers, and journalists—but also boosted sales. Here’s why “Joy” remains part of BMW’s marketing story.
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2026 Audi Q3 Sportback vs. BMW X2: Design, Tech, Interior, and Performance Compared
The 2026 Audi Q3 Sportback takes on the BMW X2 in a premium coupe-SUV showdown. We compare design, interior, performance, and technology to see which model comes out ahead.
Could the BMW M3 Touring Finally Be Legal in the US?
A new EU-US trade deal hints at mutual recognition of auto standards. Could this mean the BMW M3 Touring and other Euro-spec cars become legal in America?
2027 BMW X5: Next-Gen G65 SUV Brings First iX5 EV, Hybrids, and Neue Klasse Tech
BMW’s Best-Selling Luxury SUV Enters a New Era with Gas, Hybrid, and Electric Power
Is the BMW E46 3 Series Still Worth Buying in 2025?
The BMW E46 3 Series remains a standout in 2025 with great value, sharp steering, and timeless looks. Can we overlook the downsides?
Every BMW X1 Generation Ranked by Reliability
Compare every BMW X1 generation by reliability, from the driver-focused E84 to the dependable F48 and the new U11.
Could a 450-HP Infiniti Q50 With a Manual Cut Into BMW 3 Series Sales?
Infiniti is reviving the Q50 with rear-wheel drive, a manual transmission, and up to 450 horsepower. Positioned against the BMW M340i, it could be Infiniti’s boldest comeback yet.
BMW NA6 iX3 Long-Wheelbase SUV Adds Space and Luxury for China in 2026
The 2026 BMW iX3L stretches the electric SUV’s wheelbase to nearly X5 size, giving Chinese buyers more rear-seat comfort, ambient lighting, and premium upgrades.
