Most brands, regardless of the product they offer, possess something unique that attracts a certain type of customer. Subaru peddles a sense of adventure and safety; Rolex offers exclusivity and craftsmanship; Pepsi offers a unique…
After Nico’s story on the top 5 most underrated BMW cars, our own Steven follows up with his own take on the topic. No one can dispute that BMW has made some real legends. Cars like…
Genesis just released the new Genesis GV70, its first foray into the luxury SUV marketplace. With a base MSRP of $42,045, it makes an ideal rival for the 2022 BMW X3 – starting at just…
Through the years, many enthusiasts have begged and pleaded with BMW to manufacture a wagon (or “touring”) version of two of their most iconic cars – the M3 and the M5. And for a couple…
Throughout the years BMW has been awfully specific about choosing launch colors for their most unattainable halo cars (think: M5 and M4 CS). But often, that air of uniqueness trickles down to us mere mortals,…
Since the late eighties, BMW M has gone out of their way to ensure that their most special cars receive an equally special color palette accentuating their racing heritage. And when it came to naming…
Imagine, dear reader, that it’s 2013, and you’ve first laid eyes on the puzzling BMW 6 Series Gran Coupe. It’s been released not a year after BMW went to great lengths to convince people of…
The automotive industry is so cluttered. Today, if you want an imported badge and an exceptional driving experience, there are literally dozens of choices from almost as many automotive marquees offering generally similar promises. Looking…
Of all the things BMW has represented over the years, perhaps the most consistent one is an enthusiast base of malcontents. With every new model release, every concept car or even a breath of change,…
Just a couple weeks ago and surprising nearly nobody, Land Rover confirmed (finally!) that a V8 Defender was in the works for the 2022 model year. While perhaps more similar to a Mercedes-Benz G-Wagon or…
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