The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story? The term was coined in 1974 – now over 50 years ago – and has proven…
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story? The term was coined in 1974 – now over 50 years ago – and has proven…
Pikes Peak is the ultimate test of car’s abilities. Fourteen thousand feet of elevation; 156 turns. It’s arguably one of the most grueling motorsport endeavors on the planet. This year, one intrepid team will take…
The 2025 BMW Z4 gets big updates for the new model year. Most notable is the available manual transmission in the Z4 M40i, but a host of wheel, paint, and interior options also appear for…
BMW’s flagship luxury sedan is known for pushing the envelope, but the 2025 BMW 7 Series doesn’t change too much from last year’s model. Once you get past that big ol’ grille, you’ll find the…
BMW has always had a bit of a love-hate relationship with hatchbacks. Aesthetically, they run the gamut from the extraordinarily pretty to otherworldly (E46 3 Series Compact, anyone?). And they don’t generally make it to…
The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…
Oh, man. BMW just loves making US enthusiast blood boil. They’ve officially debuted the M3 CS Touring, an even higher performance version of the regular M3 Touring. It gains similar performance and exterior touches that…
The new BMW iX gets a slew of updates and upgrades for its latest model year. As if it wasn’t enough to make the SUV better looking and more customizable, BMW also teased and tampered…
The BMW iX launched in 2021 as BMW’s first purpose-built EV SUV. Nearly every year since has seen small tweaks and changes to improve on it. Now, BMW has opted for a true refresh, bringing…
It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…