Rare 2016 BMW M4 GTS in Alpine White Hits Bring a Trailer Auction
The BMW M4 GTS is one of the rarest and most track-focused M cars ever built. Now, you have the chance to own one by bidding on an example that popped up on Bring a…
Steven Paul
The Future of BMW Gets Unveiled This Week
BMW is on the brink of its most radical transformation in decades, and it all centers around the Neue Klasse. More than just a new platform, the Neue Klasse represents the company’s largest investment in…
Show or Display Law Guide: How to Import Rare BMWs Into the US
The show or display law — or, in complete legalese, a specific amendment to Title 49, Part 591 of the Code of Federal Regulations, or 49 CFR Part 591 — is an interesting piece of…
BMW i4 Surges Into Top 10 EV Sales in Q2 2025, But Nearly 90% Are Leased
The electric vehicle market continues to shift rapidly in 2025, with leasing trends and shifting incentives playing as much of a role in buyer behavior as the cars themselves. While Tesla still dominates overall EV…
BMW Engines Could Power Future Mercedes Models — Here’s Who Really Wins
2026 BMW i5 Adds More Range, New Features, and Frozen Portimao Blue
Slotting into the heart of the lineup, the 2026 BMW i5 takes everything drivers expect from the 5 Series — comfort, technology, and performance — and adds electrification. For 2026, the i5 gets meaningful updates:…
Audi A7 and S7 Axed: Why BMW 7 Series Stands to Win Big
The full-size sedan is on its way out, and the Audi A7 and S7 have become the latest casualty in the war against comfy five-seaters. The Ingolstadt-based automaker has reportedly dropped most of the A7…
How BMW’s “Joy” Slogan Divided Fans But Boosted Sales
Marketing is a tough gig. You have to walk the line between attention-getting and enduring, keeping it catchy without getting too kitsch. BMW hit gold with “The Ultimate Driving Machine,” which arrived in the 1970s…
2026 Audi Q3 Sportback vs. BMW X2: Design, Tech, Interior, and Performance Compared
With Audi just pulling the wraps off its bold new Q3 Sportback, the premium coupe-SUV segment is heating up again. Few rivals capture this trend better than the BMW X2 and Audi’s latest entry, both…
Could the BMW M3 Touring Finally Be Legal in the US?
If you had “legally import a BMW M3 Touring” on your 2025 to-do list, you’re a far luckier and well-off individual than I. But after the latest communications surrounding the European Union and United States…
2027 BMW X5: Next-Gen G65 SUV Brings First iX5 EV, Hybrids, and Neue Klasse Tech
BMW’s best-selling luxury SUV is about to enter a new chapter. The next-generation BMW X5, chassis code G65, begins production in 2026 and launches as a 2027 model year. Featuring Neue Klasse-inspired styling, cutting-edge technology,…
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