i4
The electric vehicle market continues to shift rapidly in 2025, with leasing trends and shifting incentives playing as much of a role in buyer behavior as the cars themselves. While Tesla still dominates overall EV…
Steven Paul / September 1, 2025
News
BMW engines in Mercedes cars? It sounds unlikely, but reports of a potential BMW–Mercedes alliance suggest that’s exactly what could happen later this decade. The deal — still far from finalized — would see Mercedes…
Steven Paul / August 28, 2025
i5
Slotting into the heart of the lineup, the 2026 BMW i5 takes everything drivers expect from the 5 Series — comfort, technology, and performance — and adds electrification. For 2026, the i5 gets meaningful updates:…
Steven Paul / August 28, 2025
7 Series
The full-size sedan is on its way out, and the Audi A7 and S7 have become the latest casualty in the war against comfy five-seaters. The Ingolstadt-based automaker has reportedly dropped most of the A7…
Steven Paul / August 27, 2025
Interesting
How BMW’s “Joy” Slogan Divided Fans But Boosted Sales
by Steven Paul / Date: August 27, 2025
BMW X2
With Audi just pulling the wraps off its bold new Q3 Sportback, the premium coupe-SUV segment is heating up again. Few rivals capture this trend better than the BMW X2 and Audi’s latest entry, both…
Steven Paul / August 26, 2025
News
If you had “legally import a BMW M3 Touring” on your 2025 to-do list, you’re a far luckier and well-off individual than I. But after the latest communications surrounding the European Union and United States…
Steven Paul / August 26, 2025
BMW X5
BMW’s best-selling luxury SUV is about to enter a new chapter. The next-generation BMW X5, chassis code G65, begins production in 2026 and launches as a 2027 model year. Featuring Neue Klasse-inspired styling, cutting-edge technology,…
Steven Paul / August 25, 2025
3 Series
The BMW E46 3 Series received a lot of praise over the years, from journalists to forum members and everyone in between. But over twenty years after the car debuted: is it still worth getting…
Steven Paul / August 23, 2025
BMW X1
Across its three generations, the BMW X1 has evolved from a rear-wheel-drive, 3 Series–based crossover into a modern, tech-filled compact SUV. But with that evolution comes a wide range of ownership experiences. In this guide,…
Steven Paul / August 23, 2025
3 Series
When the Infiniti G35 came around in the early 2000s, it had the BMW 3 Series squarely in its sights. And, unlike many competitors, it actually did a pretty good impersonation. It ditched the front-wheel…
Steven Paul / August 22, 2025