Will the BMW i3 Super Bowl Commercial be successful?
The commercial begins with a flashback to a live filming of NBC’s Today Show in 1994 with Katie Couric and Bryant Gumbel talking about the internet
The commercial begins with a flashback to a live filming of NBC’s Today Show in 1994 with Katie Couric and Bryant Gumbel talking about the internet
Today the the DC Auto Show, BMW announced they have partnered with Volkswagen and ChargePoint to begin what will be the beginning of the largest roll out of CCS Fast Charge stations in the US….
BMW i3 REx 462 Mile road trip from New Jersey to Vermont
I remember back to my first year in the MINI-E program. It was 2009 and there weren’t many electric vehicles on the roads, especially outside of Southern California. About five months into the MINI-E Trial…
I live in Northern New Jersey and we can get some pretty bad weather in the winter. The temperatures in January an February are routinely in the 20’s (Fahrenheit) and can even dip down below…
Lexus is at it again with their anti-EV advertising and this time they made a direct attack on the BMW i3. The latest video ad aims to once again point out the advantages of hybrid…
Those that have followed this blog since before I got my i3 know I toiled a bit over whether to get the range extender option or not. Having lived with pure battery electric vehicles for…
According to InsideEVs, worldwide BMW i3 sales have passed the 10,000 unit mark, just shy of one year from the BMW i3’s European launch. It wasn’t until May of this year that the i3 became available…
One of the coolest features on the i3 is at Active Cruise Control. The Parking Assistant is cool tech also, but honestly I can’t see myself ever using it except to show it off to…
I’m not going to try to analyze who has it right or who is a bigger innovator, but it’s clear that both companies have chosen to focus on different aspects of their respective vehicles. With…