7 Series

The third generation of the BMW 7 Series – the E38 – was the king of its day. At the top of the food chain was the exclusive and expensive 750iL. Not for the faint…

Because of its positioning in the Group, BMW can’t match the depth of customization you get from Rolls-Royce. However, it’s not far either from what the peeps from Goodwood are offering for their ultra-luxury cars….

A new spy video shot in southern Europe shows BMW is hard at work testing a Life Cycle Impulse for the 7 Series. The facelifted flagship was caught in multiple flavors, including a plug-in hybrid…

Through the first nine months of the year, 7 Series are down in the United States by 8.8%. That tells us the excitement brought by the G70 generation seems to be cooling down. It’s impossible…

One of the most controversial tuners recently got its hands on what is arguably the most striking sedan out there. Yes, Mansory has worked on the BMW 7 Series, for better or worse. A new…

BMW is testing a Life Cycle Impulse for the i7 but that doesn’t mean the current model is being neglected. The electric 7 Series was the highlight of a press event recently organized in Austria…

The Frieze Seoul art fair is in full swing in South Korea. On this occasion, official partner BMW is launching a special edition of the 7 Series to mark the event. It’s based on the…

You can add one more doubloon to the treasure trove of evidence that points to BMW’s hybrid and EV strategy seriously paying off. Mercedes-Benz has decided to axe the EQS moniker in favor of a…

It’s been a minute since we last saw any advertising efforts from BMW for the 8 Series. A new ad campaign features the neglected product alongside the other fancy models. We’re talking about the 7…

The M Hybrid V8 serving as the BMW’s 20th Art Car will celebrate its Asian premiere at the Frieze Seoul. The art fair takes place September 4-7 at the Convention and Exhibition Center (COEX) in…