7 Series

BMW certainly won’t win the 2023 Car of the Year award because the two models it had on the provisional list of candidates did not make the cut. Published this week, the shortlist has seven…

The 37th edition of the BMW Painting Award was held this week in Madrid and served as a great venue to showcase the automaker’s new flagship electric car – the i7. No fewer than five…

BMW has upped its advertising game in recent months by placing 3D ads in Times Square to showcase the XM and how electric vehicles have evolved since the 1602 Elektro from 1972. A new commercial…

The fact luxury cars have become rolling computers is yesterday’s news, and with the new 7 Series / i7, BMW shows how a modern vehicle can also double as a cinema. A new ad for…

With good reason, YouTubers tend to prefer M cars to the detriment of regular BMWs when they decide to record top-speed runs on the Autobahn. It’s because viewers are likely to click on a video…

I recently spent some time with just about every new vehicle in BMW’s North American lineup at once. During that sampler platter of Bavarian metal, it quickly became clear that one of BMW’s special dishes…

Whenever the new generation of a car debuts, be it mainstream or luxury, you’ll often hear people complaining about the design and how the old one was better. It’s especially the case with the new…

The golden era of huge auto shows is over as automakers tend to unveil their new products at dedicated events so the cars won’t have to share the spotlight with models from rival brands. That…

The BMW i7 is the most technologically advanced car the brand has ever made and it’s not even close. Not only is its powertrain high-tech, thanks to BMW’s latest generation of electric power unit, but…

BMW’s 7 Series was never really about being the most luxurious or the most high-tech car in its class. It always had great tech and it was always luxurious but it always put more of…