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NYIAS 2012: Sakhir Orange M5 on the way

NYIAS 2012: Sakhir Orange M5 on the way

We’ve heard unconfirmed news through the grape vine that later in the 2012 calendar year, BMW will release a Sakhire Orange M5. If the M5’s lines and bulging wheel wells are too subtle for you,…

NYIAS 2012: BMWBLOG Interviews Thomas Schemera – Marketing Director BMW M

NYIAS 2012: BMW M6 Coupe is SURE to Please

NYIAS 2012: BMW M6 Coupe is SURE to Please

After speaking with Matt Russell, BMW North America’s M Brand Manager and Thomas Schemera, Director of BMW M Marketing over a delicious smoothie, we were able to learn more about BMW’s M6 Coupe and its…

NYIAS 2012: BMW Active Hybrid 5 Series

NYIAS 2012: BMW Active Hybrid 5 Series

BMW has brought the new Active Hybrid 5 series to the show floor in NY. The ActiveHybrid 5 series is the most powerful and efficient fully hybrid car in its segment, besting the competition from…

NYIAS 2012: BMW's Active E Makes an Appearance

NYIAS 2012: BMW’s Active E Makes an Appearance

BMW’s forward electric propulsion thinking is rooted in development vehicles such as the MINI E, and more recently, the Active E. The drivetrain found in the new i vehicles was developed using the 1 series…

NYIAS 2012: BMW Shows New AWD 3 Series

NYIAS 2012: BMW Shows New AWD 3 Series

You would have a hard time picking the xDrive version of BMW’s 3 series out from a crowd of 3ers, but BMW brought one along to the NYIAS 2012. Allowing better traction through snow or…