BMW i Ventures has announced a strategic investment in STRIVR Labs, Inc., the world leader in using virtual reality (VR) for professional training. STRIVR was named one of Fast Company’s 50 Most Innovative Companies in…
There was a moment, a little over a year ago, when I knew BMW was back. Not that it had been gone far for long, but there has been a sense over the past few…
At the moment, it seems as if BMW is in the midst of a turning point for the brand as a whole, as well as its subdivisions. As it currently stands, BMW’s two subdivisions are…
Three of the world’s most magnificent touring cars stemmed from the BMW E30 3 Series, Mercedes-Benz 190E and Nissan Skyline R32. All three cars are magnificent cars, sports cars that anyone would feel lucky to…
This is probably the BMW 3 Series‘ toughest challenge yet. I’m not sure the 3 Series has ever faced such stiff competition in one test before, as there have never been as many great cars…
The cult following of the BMW E30 3 Series has been growing steadily over the last decade or so. The older it gets, the more popularity it seems to gain and there’s good reason for…
It’s no secret that hybrids and electric cars are the future. As dinosaur fuel dies, electrons are taking over and it’s an inevitable change. And that change might also be changing the way we look…
The BMW 3 Series might not be a clear winner in its segment today but that’s both a testament of how hard the competition has worked to catch up. What may be a clear indicator…
The BMW E30 3 Series range has one of the biggest cult followings out of all the BMW models ever made. The series that gave birth to the legendary E30 M3 and the M3 nameplate…
At the low-end of BMW’s Plug-in Hybrid spectrum lies the BMW 330e iPerformance. It’s the only other iPerformance model aside from the high-end BMW 740e. However, that doesn’t belittle any of the technology underneath its…
