South Korea is perhaps BMW’s most lucrative market for special editions that can be purchased exclusively online. The most recent example is an i4 eDrive40 Individual Edition launched in early September with a limited production…
BMW rolled out a new commercial on social media platforms this week that’s a veritable tearjerker. It’s called “Father & Son. Freude Forever”, where “Freude” is German for “joy.” It illustrates the circle of life…
BMW aficionados know the story of this factory-built M3 E30 pickup conversion built in 1986 and used for more than 26 years. The M3 Pickup came along in 2011 for that year’s April Fools’ joke…
The age of electrification is upon us. The wheels of progress cannot be stopped. Every year it seems like we start losing more and more of the elements we fell in love with when cars…
The BMW Group set up shop in Brazil back in 1995 before beginning local car manufacturing in 2014 when a 3 Series F30, a 328i ActiveFlex, rolled off the assembly line at the Araquari factory….
With BMW confirming the Neue Klasse will usher in an electric 3 Series Sedan in a couple of years, some have been wondering whether the ICE model will live to see another generation. Based on…
The latest versions of the BMW M340i and M3 (the G20/G21 and G80/G81) are more similar than previous iterations, to the point where I think they are actually stepping on each other’s toes. With BMW’s…
If you are a fan of BMW, you may have heard of the legendary 2002 model, which was one of the most successful and influential cars of the 1960s and 1970s. But did you know…
It’s been 35 years since I bought my first BMW, and as I reflect on it, it’s almost a miracle that I ever considered getting another one. But I wasn’t one to give up easily….
BMW Australia is known to spice up its local lineup every now and then by launching special editions. Well, to be brutally honest, they’re not all that special since it’s usually all about adding a…
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