BMW Motorrad getting a new CEO
BMW Motorrad will very soon be headed up by someone new. This news comes as the company is currently being led temporarily by Hubert Kühner. Kühner, however, is planning to retire this coming April. Prior…
BMW Motorrad will very soon be headed up by someone new. This news comes as the company is currently being led temporarily by Hubert Kühner. Kühner, however, is planning to retire this coming April. Prior…
BMW is mulling on the idea of offering a ride-sharing program for its motorbikes and scooters fleet to get around congested cities. “This is definitely an option, but we haven’t found the solution for the…
After the BMW M6 GTLM’s mixed bag of results, the Bavarians are now onto their next car, the brand-new BMW M8 GTE. It’s a racing car that fans have incredible interest in, even BMW fans…
Now that 2017 is behind us, spreasheets can be compiled and exact sales figures brought forward. It’s the case with BMW Motorrad as well, the company reporting yet another record-breaking year, the seventh in a…
One of my favorite comedies of the past few years is Spy, featuring Melissa McCarthy. In it, she steals a BMW C1 scooter, the one with the canopy, and she falls over in it and…
Four years ago, in Cape Town, a unique establishment opened its doors. This place was created with the unique vision of creating an “environment to honor both man and machine.” That is, a place which…
In Milan, BMW Motorrad took the veils off yet another two new bikes in its range, this time for the adventurers out there who aren’t afraid of taking the unbeaten path from time to time….
Life is an adventure and on a motorcycle it feels that much more intense. This is why the 2018 BMW Motorrad rider equipment range contains special highlights that reflect the “Make Life a Ride” philosophy…
The 2017 EICMA show was the perfect stage for BMW to showcase its latest offers in the Motorrad stable and today we’re taking a look at the new BMW C 400 X, a new premium…
BMW Motorrad expands its range in the full dresser touring segment with the addition of a model designed specifically for comfortable travel. The BMW K 1600 Grand America sees its premiere at the world’s biggest…