Since last year, we’ve been reporting on the possibility of a front passenger screen for future BMWs. Our Munich sources share more details about how the already screen-heavy iDrive X could boast an extra display….
Regardless of how many models BMW has in its already vast lineup, some people still want more. For that extra layer of bespoke, the Bavarian marque is bringing back the lost art of coachbuilding. The…
Although BMW didn’t set a new sales record in 2024, its archrivals fell even harder in the last 12 months. That allowed the Bavarian marque to remain the most popular automaker among luxury brands. The…
2024 was a bittersweet year for the BMW Group. On one hand, BMW kept its global sales luxury crown, and M posted record deliveries. On the other hand, BMW shipments dropped by 2.3% to 2,200,177…
With 2024 in the rearview mirror, BMW has the final sales numbers for the past 12 months. The German luxury brand had projected to sell more cars than in the record-breaking 2023. However, issues with…
Love it or loathe it, the future of car interiors is mostly about screens. BMW is ready to deliver the goods and cater to the smartphone-loving audience. With iDrive X, jumbo-sized displays mounted front and…
The Tesla Model Y has sold excellently since its introduction in 2017. Believe it or not, that was eight years ago – roughly the time it takes BMW to introduce a new model. And Tesla…
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Roundtable events are a good way for higher-ups in any organization to let slip morsels of information that got overlooked for the press release. Particularly when the roundtable involves someone like Frank Weber, CTO and…
We know that BMW is undergoing a significant transformation towards cleaner modes of transportation, which is changing the kind of cars it offers to its consumers. While the Munich-based automaker maintains its “Ultimate Driving Machine”…
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