BMW is making some important moves in the AI space in China, and nowhere is that more evident than in its latest partnership with Alibaba Group. Announced today, this strategic collaboration aims to develop a…
BMW’s China-specific models are more than just about stretching the wheelbase and calling it a day. Aside from the additional rear legroom, the elongated sedans and SUVs are typically more luxurious than the standard-wheelbase vehicles….
BMW has been producing the current-generation 5 Series for nearly two years. While it’s too early for a Life Cycle Impulse, a notable update has quietly arrived. Before the LCI hits the assembly line in…
The numbers don’t lie—the XM was the slowest-selling BMW in the United States last year. Demand for the polarizing SUV fell 14.7% to 1,974 units. That’s despite the fact that 2024 was the first full…
We still tend to underestimate the importance of the Chinese market for legacy luxury brands. Our analysis of the final 2024 sales figures highlights why BMW must get back in shape in the world’s largest…
The BMW Art Car Collection kicked off its world tour this week. Its first stop is in Vienna, where five different “rolling sculptures” are exhibited at the Museum of Applied Arts and at the SPARK…
BMW of North America is extending price protection on 3 Series models built at its San Luis Potosí plant in Mexico through at least the end of May 2025, according to a BMW of North…
Audi is gearing up to challenge the dominance of BMW, Mercedes-Benz, and Land Rover in the luxury SUV segment with the forthcoming launch of its most ambitious model to date—the all-new Audi Q9. Positioned as…
With direct ties to over 170 world championship titles across two- and four-wheeled motorsports, Akrapovič may just be the most winning go-fast shop in history. Yet, for many enthusiasts, their first exposure to the brand…
Chinese technology company Xiaomi has hired multiple former BMW executives as it moves ahead with plans to establish a European research and development center for its electric vehicle business. The company, best known globally as…
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