Although BMW didn’t set a new sales record in 2024, its archrivals fell even harder in the last 12 months. That allowed the Bavarian marque to remain the most popular automaker among luxury brands. The…
2024 was a bittersweet year for the BMW Group. On one hand, BMW kept its global sales luxury crown, and M posted record deliveries. On the other hand, BMW shipments dropped by 2.3% to 2,200,177…
2024 was an excellent year for the “world’s most powerful letter.” M sold 206,582 vehicles, an all-time high. Per BMW’s modus operandi, we should clarify that the number also includes M Performance models. Only 66,805…
With 2024 in the rearview mirror, BMW has the final sales numbers for the past 12 months. The German luxury brand had projected to sell more cars than in the record-breaking 2023. However, issues with…
The Tesla Model Y has sold excellently since its introduction in 2017. Believe it or not, that was eight years ago – roughly the time it takes BMW to introduce a new model. And Tesla…
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Roundtable events are a good way for higher-ups in any organization to let slip morsels of information that got overlooked for the press release. Particularly when the roundtable involves someone like Frank Weber, CTO and…
We know that BMW is undergoing a significant transformation towards cleaner modes of transportation, which is changing the kind of cars it offers to its consumers. While the Munich-based automaker maintains its “Ultimate Driving Machine”…
BMW has gone to great lengths to explain what’s new and improved with iDrive X. However, it intentionally omitted an important fact about its upcoming infotainment system: the size of its touchscreen. Naturally, we decided…
Are you a passionate Driver of an X3, X1/iX1, X2/iX2, MINI Cooper and Countryman with the latest ID9 Head Unit, or a 7 Series with a Theatre Screen? Or do you have access to another…
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