China represents a huge business for BMW since 32 percent of sales last year were registered in the People’s Republic. It was the company’s largest single market with customer deliveries reaching 824,832 units, including the…
The BMW Group is an automotive juggernaut that employed 154,950 people worldwide at the end of 2023. It’s the best-selling luxury automaker of them all, fueled by a record level of models across its three…
BMW’s current infotainment technology still feels fresh, having been introduced just three years ago. It has already been updated (iDrive 8.5 or iDrive 9.0 depending on the model) but a whole new system is coming…
The Vision Neue Klasse X is a huge deal for BMW since it previews the brand’s first dedicated electric car platform, a fresh design language, and next-generation battery technology. It also brings aerodynamic improvements, along…
When BMW introduced the Vision Neue Klasse X earlier this week, it didn’t release any firm technical specifications. It only spoke about the advantages brought by the sixth-generation batteries with round cells and also briefly…
With 2,554,183 cars delivered, 2023 was a record-breaking year for the BMW Group. The core BMW brand shipped 2,252,793 vehicles – up by 7.2% – to reach an unprecedented level of deliveries. For 2024, the…
BMW introduced the Vision Neue Klasse sedan last September at the IAA Mobility show in Munich. This week, it took the wraps off its SUV counterpart, aptly named the Vision Neue Klasse X. Based on…
One of the most important hurdles an automaker is trying to overcome is to lower EV production costs to match the profit margins of a car equipped with a combustion engine. There’s still a long…
BMW doesn’t miss an opportunity to talk about the Neue Klasse, and yet it’s been tight-lipped about firm details such as technical specifications. Sure, we’ve seen the new design language previewed by last year’s sedan…
BMW delivered the one-millionth electrified vehicle in December 2021 and now it’s celebrating the next milestone: two million cars. This number considers both fully electric and plug-in hybrid vehicles, from models as small as the…
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