News
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
Hugo Becker / February 15, 2024
News
As Valentine’s Day approaches, brands across the globe seek innovative ways to connect with their audience, blending their products with the universal theme of love. BMW has taken this opportunity to play around with their…
Horatiu Boeriu / February 14, 2024
News
We’ve been saying it for a couple of years, but of course, it’s not official until BMW says so. Nonetheless, here is the confirmation: the BMW M5 Touring is coming to the United States. BMW…
Horatiu Boeriu / February 13, 2024
News
Few luxury automakers bother to cater to enthusiasts in 2024 by giving them the option to opt for three pedals instead of two. BMW is one of the exceptions by selling the M2, M3, and…
Adrian Padeanu / February 13, 2024
News
2025 BMW Neue Klasse: Everything We Know So Far
by Steven Paul / Date: February 12, 2024
News
Super Bowl LVIII wasn’t just about touchdowns and interceptions, or Swifties; it was also a battleground for car brands to showcase their creativity and capture the hearts (and wallets) of viewers. The Super Bowl car…
Horatiu Boeriu / February 12, 2024
News
It’s that time of the year for J.D. Power to release its annual U.S. Vehicle Dependability Study (VDS). BMW managed to grab third place among luxury automakers with 190 problems reported per 100 vehicles. Lexus earned…
Adrian Padeanu / February 12, 2024
News
IONNA, a joint venture dedicated to constructing a high-powered EV charging network across North America, has officially received the green light from regulatory authorities to begin operations. Announced in July 2023, IONNA represents a significant…
Horatiu Boeriu / February 11, 2024
News
BMW is not missing any opportunities to hype up its long-awaited Neue Klasse platform. The luxury brand will enter a new era of electric vehicles in 2025 when an X3-sized SUV will begin to roll…
Adrian Padeanu / February 9, 2024
BMW Z4
BMW is finally putting a manual gearbox in the Z4 M40i and is understandably proud to showcase the three-pedal M Performance roadster at the Welt. We’re in Munich and we couldn’t resist the temptation to…
Adrian Padeanu / February 8, 2024
4 Series
The Life Cycle Impulse for the 4 Series and M4 brought discreet changes only a diehard fan will probably notice right away. The sharper-looking headlights are the most noticeable modification and can be combined with…
Adrian Padeanu / February 8, 2024