Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
BMW Group Classic and the Grand Hotel Villa d’Este have jointly hosted the Concorso d’Eleganza Villa d’Este since 2005. The two will team up again for the prestigious annual classic car event in 2024 between…
You might not know it, but BMW has a network of “Technology Offices” all over the world. Here, BMW perfects technology ranging from batteries to AR and VR integration. In the United States, the Technology…
With infotainments getting bigger, it’s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…
The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…
BMW is playing its part to save the manuals by finally installing a clutch pedal in the Z4 M40i. While rival brands are abandoning do-it-your-self gearboxes, the M division continues to give a shift. You…
In the BMW marketing jargon, a facelift is called a Life Cycle Impulse. LCIs have mostly been about styling revisions sprinkled with engine tweaks, but that has changed in recent years. As cars transition from…
In a recent lecture at the Rhine-Main Economic Initiative in Frankfurt, BMW boss Oliver Zipse made a statement that echoed throughout the automotive industry: “We don’t want to write off the combustion engine.” This declaration…
MINI and Rolls-Royce will abandon combustion engines by the end of the decade but BMW is not ready to call it quits. It has not set a cutoff date for the good ol’ ICE because…
2023 is about to draw to a close, so BMW’s regional divisions are starting to announce what they have in tow for the next year. Poland is leading the way by revealing it will host…
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