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BMW iPerformance Models Will Have Special Badging

BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

Mercedes-Benz won’t create BMW i-like sub-brand

Thief Steals BMW i3, Gets Recorded Praising It - Video

Thief Steals BMW i3, Gets Recorded Praising It – Video

The BMW i3 is mostly praised for its non-conventional approach towards what most people think an electric vehicle should be. It looks different, it’s made out of new-age materials and has an electric motor that…

Electric cars now make up 10 percent of BMW sales

Electric cars now make up 10 percent of BMW sales

BMW is one of the leaders in the industry for electric automotive technology. Some may claim that Tesla is wiping the floor with the Bavarians, but the fact remains that among traditional automakers, no one…

BMW Group automobile sales up 1.9% in April: 179,285 units

April saw the BMW Group’s steady growth in sales continue with BMW, MINI and BMW Motorrad all achieving new records. In April, a total of 179,285 BMW Group automobiles were delivered to customers around the…