News

The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016 the BMW M Laptimer app will include the ability to control a GoPro camera on iOS devices, using the iDrive controller…

It’s nearly impossible to drive five minutes in any direction in any part of the US without seeing a new BMW of some sort. BMW leases out 3 Series like they’re candy, so they’re everywhere….

Street-legal track cars are an interesting breed in the automotive world. They’re essentially track-only cars that are legally allowed to drive on the road. Their rock-hard suspensions, hyper-fast steering and lack of any real creature…

When the Tesla Model S first debuted, it confused many buyers as to why it had a false grille in the front of the car. The Model S has no need for a grille, as…

Auto supplier Bosch is in talks with high-definition digital maps company HERE, exploring whether to take a stake. HERE is controlled by consortium of BMW, Daimler and Volkswagen. The aim of the talks was to…

Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting…

Today BMW announced that it will incorporate HTC Vive VR headsets and mixed reality in the development of new cars. According to the company, the computer generated images allow greater flexibility and faster results with…

BMW Australia is making yet another move to turn the X5 into a more attractive model for potential buyers. Starting this month, the SUV will get the Innovations Package for free, on all models in…

BMW i Ventures has announced a strategic investment in RideCell, the leading provider of software to power mobility-as-a-service (MaaS), including car-sharing, ride sharing, fixed-route, and dynamic transit services. RideCell has pioneered a ground breaking mobility…

During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…