BMW ANNOUNCES JEFF KOONS’ ART CAR WILL RACE AT 24 HOURS OF LE MANS / WORLD PREMIERE AT PARIS’ CENTRE POMPIDOU In the spirit of Calder, Stella, Lichtenstein, Warhol, and Holzer, BMW announced today that…
Without much of an introduction, here is a comprehensive press release from BMW around the anniversary of 25 years of Technik GmbH. At the end of this short intro, there is the full press release…
Another day and a new forecasting report from BMW. In a discussion with the Automotive News journalists, BMW’s CEO Norbert Reithofer gave a glance into the brand’s future. BMW is developing a new family of…
The BMW Group has received a major order from the American law enforcement vehicle manufacturer, Carbon Motors Corp., to supply more than 240,000 diesel engines. Ian Robertson, member of the Board of Management of BMW…
H&R is the new Technical Partner of BMW Motorsport. The specialist for suspension components will be involved as the BMW M3 GT2 takes to the track for this year’s 24-hour races. The company has supported…
Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…
BMW has just confirmed our suppositions from last week: the future Megacity Vehicle will be built at the Leipzig plant.The center piece of the Project i program, Megacity Vehicle, or MCV as know internally, will…
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
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