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Jeff Koons to Create New BMW Art Car

Jeff Koons to Create New BMW Art Car

Internationally acclaimed artist Jeff Koons will create the 17th BMW Art Car in the 35th anniversary year of the program. Koons and Jim O’Donnell, President of BMW North America jointly made the announcement today at…

BMW Celebrates 15 Years of Production in Spartanburg

BMW Celebrates 15 Years of Production in Spartanburg

On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Today, 15 years to the day later, BMW Manufacturing’s 1.5 millionth vehicle rolled off the line to celebrate…

Meet the BMW Vision EfficientDynamics Concept

BMW introduces a New Voice Activation System

BMW introduces a New Voice Activation System

Starting in September 2009, BMW is presenting a truly innovative, cutting-edge technology for voice control in the automobile allowing even more reliable and convenient operation and control of navigation systems and infotainment functions. Introducing this…

BMW Car-2-X Communication improves pedestrian safety

BMW Car-2-X Communication improves pedestrian safety

A child suddenly runs out into the road from between two parked cars – it’s every driver’s nightmare scenario. BMW Group Research and Technology, in collaboration with leading research institutes in Germany, has now developed…