News

BMW develops laser light for the car

BMW develops laser light for the car

Following the introduction of the full LED headlight, laser light is the next logical step in the development of vehicle headlight technology. BMW is planning this step, thus further expanding its lead in innovative light…

New free BMW and MINI tire warranty in Europe

BMW Financial Services Creates “The Ultimate Drive” Mobile App

BMW Financial Services Creates “The Ultimate Drive” Mobile App

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its…

BMW updates ConnectedDrive text-to-speech feature

BMW updates ConnectedDrive text-to-speech feature

BMW announces today a new enhancement to the ConnectedDrive system. The “Text-to-Speech” feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated “play button”…

Current State of the BMW Group 2011

Current State of the BMW Group 2011

Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…

BMW Invests in New Workforce Programs, Adds Jobs

BMW Invests in New Workforce Programs, Adds Jobs

BMW announced today further investment in two new workforce programs and additional jobs. This announcement supports BMW’s commitment to America through sustainable growth at its South Carolina plant. Harald Krueger, BMW Group Board Member responsible…