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BMWUSA Presents “Alter Egos” Short Films Series

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman,…

BMWNA unveils the 'BMW Performance Team' for London 2012

BMWNA unveils the ‘BMW Performance Team’ for London 2012

In celebration of the one-year countdown to the London 2012 Olympic Games, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced the BMW Performance Team, an elite team of Olympic…

Ludwig Willisch new president of BMW of North America

Lincoln promises to match BMW driving experience

Lincoln promises to match BMW driving experience

Lincoln might be the next player in the automotive premium market. The mother-company, Ford, announced its plans to revamp the Lincoln brand by giving it a new identify as a producer of high-tech, understated luxury…