Recently, we had the privilege of getting an early look at two volumes from the captivating three-book series, authored by Steve Saxty. The titles we explored were “BMW by Design” and “BMW’s Hidden Gems.” Seizing…
Update with a statement from BMW of North America: “The IMSA Technical Committee has informed us that BMW M Motorsport will be stripped of the manufacturer points earned at Daytona in both the GTD and…
BMW has initiated a recall affecting nearly 79,670 vehicles from its 2023 and 2024 lineup due to a flaw in the ABS and stability control systems. The issue stems from a flaw in the vehicle’s…
We all know the official fuel consumption figures published by an automaker are hard to match in real life. How big of a discrepancy is there? It depends on a variety of factors such as…
We all know BMW will roll out an M2 CS next year with a more aggressive look, but if you feel like life’s too short to wait until 2025, Vorsteiner might have something for you….
The M1 is a rare supercar since only 399 road-legal examples were ever made, plus 53 Procars destined for the track. Legend has it that only three or four were painted in shades of silver…
Safety Cars used to be lightweight coupes or sedans, but times have certainly changed. In stark contrast, the BMW XM now fulfills that role at the 2024 Repco Bathurst 12 Hour as the Safety Car…
In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super Bowl commercials. Featuring…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
As Valentine’s Day approaches, brands across the globe seek innovative ways to connect with their audience, blending their products with the universal theme of love. BMW has taken this opportunity to play around with their…
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