Popular among younger folks, the TikTok social media platform is becoming increasingly more important for automakers. As it stands, BMW leads the way when it comes to car-related content by generating a combined 49.2 billion…
BMW is preparing a new testing ground, only this time in Sokolov, Czech Republic. The Bavarians revealed today the first two track sections for testing autonomous vehicles and assistance systems. The 300-million-euro investment in the Sokolov…
We’re back with another episode of the BMWBLOG Podcast and it’s another crew show, just Horatiu and I discussing what we’ve been up to. Well, mostly what he’s been up to because he’s been doing…
Last week, British racing legend Patrick “Paddy” Hopkirk MBE passed away peacefully in his sleep. Born in Belfast, Ireland in 1933, Hopkirk began his racing career in the 1950s. Ever since, he’s been a beloved…
Ford made big headlines awhile back about its Eluminator EV crate motor. Essentially, Ford offers the same electric drive units seen in the Mustang Mach E as standalone products, so that tuners can put them…
This is a weird time for the automobile. Not only is the industry switching from internal combustion to electrification at a surprisingly quick rate but body styles are changing and nameplates almost mean nothing anymore….
Going green takes a lot more than just flooding the market with electric vehicles while gradually discontinuing cars running on fossil fuels. Yes, EVs have zero emissions, but the manufacturing process is still bad for…
BMW of North America is launching a new marketing campaign today aiming to highlight one of their most iconic design elements – The Hofmeister Kink. Together with its CRM agency of record, Interpublic-owned Performance Art,…
Plug-in hybrid BMWs modified by tuners are few and far between, but with the M division expressing its commitment to PHEVs, we’ll be seeing more of them in the years to come. In the meantime,…
Reports about a small MINI crossover have been swirling around for months and now the Oxford-based marque has indirectly confirmed the model’s existence. Come July 27, the wraps will come off the Aceman concept, which…
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