BMW M Customers Visit The The Highly Confidential “Area 51”
In the new year, BMW opens up even more. Known as “Area 51”, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of…
Videos
Video: BMW xDrive in the snow
The Youtube channel of BMW Deutschland published a video of several BMW vehicles equipped with the xDrive system during some winter driving exercises. At the event, BMW also invited biathlon Olympic gold medalist Ole Einar…
BMW Unscripted. Tiffany
BMW Unscripted. A series of short films that describe the life, passion and joy with the BMW brand. The new initiative is striving to engage the BMW fans and owners, and the series kicked-off back…
Tommy Milner and Eric Riehle talk about BMW Performance Parts
Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…
BMW unscripted. Juergen Greil talking about Vision Concept
BMW Unscripted. Sabine Schmitz – “The Queen of the Ring”
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
Documentary: Chris Bangle, Ex-Chief Designer BMW
Chris Bangle is back in the spotlight. Inframe.tv created a documentary on Chris Bangle and allowed him to freely speak about design and his days at BMW, and in our opinion, this is the best…
2011 BMW X3 US Premiere: Live Video Feed From Spartanburg 10:30AM EST
Our own Hugo Becker is attending the US premiere of the new 2011 BMW X3. Along with a tour at the expanded Spartanburg plant, Hugo will also have a chance to drive the X3 on…
How It Works: “The Hands-Free Tailgate Opening”
“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…
Production and testing of the V8 4.4 liter Twin-Scroll from BMW X5M
In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…
Video: The Origin Of The BMW Logo Explained
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
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