The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively reported on Audi and BMW billboards placed in Los Angeles….
BMW Performance Center instructors, Andy Van Cleef and our long-time friend Mike Renner, go on camera and talk about the new 2011 BMW 1 Series M Coupe. While attending the US press launch at Monticello,…
At the 2011 National Aftersales Convention from Las Vegas, BMW hosted an event where attendees had the opportunity to experience on track some of the capabilities of BMW vehicles equipped with performance parts. To build…
According to BMW, it takes one second and 28 meters from the time you take your eyes off the road and read 100 km/h on the speedometer. To overcome this distraction, BMW equipped the new…
Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…
Akrapovic, the company providing the exhaust system for the BMW 1M MotoGP Safety Car, brings us a video of the 1M at the recently bike race in Qatar. As announced in March, the BMW 1…
Between June 23 and 26th, 2011, BMW will host an M Festival to celebrate the 24hr race at the Nurburgring race track. On this occasion, BMW invites fans around the world to have a look…
On Monday, April 18th, BMW unveiled the ActiveE electric vehicle. In a press conference at the BMW Manhattan store, Rich Steinberg, Head of Electric Vehicles for BMWNA, delivered a speech to the press describing some…
In a BMW, the seat is considered part of the vehicle’s suspension. BMW releases a video on their Youtube channel that takes us into the labs where the driver’s seat is engineered for sporty driving….
A Perfect Match is a short film made by BMW Classic. The film is all about Jack and his weird search for a suitable replacement for the BMW 1602. The first advance laurels were already…
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