Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…
Ahead of our own interview with Juergen Greil, BMW TV releases a new video of their BMW Unscripted series. Herr Greil is in charge of the drivetrain development of the Vision EfficientDynamics Concept and recently…
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
Chris Bangle is back in the spotlight. Inframe.tv created a documentary on Chris Bangle and allowed him to freely speak about design and his days at BMW, and in our opinion, this is the best…
“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…
In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
We can never get tired of BMW videos and especially those involving some sort of race cars and drifting. Today, we have a special video involving the ALMS BMW M3 GT2 and its drivers, Joey…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
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