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Designing  'i'  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

Photo Comparison: BMW i8 vs. Audi R8

Before the flaming war starts, allow us to set the context for this BMWBLOG photo comparison. First and foremost, we are the first to state that the following comparison is not only unusual, but somewhat…

World Premiere: BMW i3 and BMW i8

World Premiere: BMW i3 and BMW i8

The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the…

BMW i8 Concept – Emotional, Dynamic and Efficient

Editorial: The i Brand – Is This the Future of BMW?

Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…

BMWBLOG Test Drive: 2011 BMW X6 xDrive50i

BMWBLOG Test Drive: 2011 BMW X6 xDrive50i

Text and photographs by Misha Nikolich The coupe’s menacing big brother. Recently, Hendrick BMW of Charlotte NC was kind enough to let me test drive a 2011 BMW X6 xDrive50i in Titanium Silver over Black…

BMWBLOG Styling Analysis: 2012 BMW 1 Series

BMWBLOG Styling Analysis: 2012 BMW 1 Series

“Beauty is in the eye of the beholder,” so the saying goes. And while opinions varied wildly on the web upon seeing the first official photos of BMW’s new 1 series, a general consensus surfaced…

World Debut: BMW M3 DTM

World Debut: BMW M3 DTM

Just two weeks after the official roll-out of the new racing car for the 2012 DTM season, BMW presented the BMW M3 DTM Concept Car. Dr. Klaus Draeger, Member of the Board of Management of…

BMWBLOG Race Track Analysis: 2012 BMW 118i

BMWBLOG Race Track Analysis: 2012 BMW 118i

At a small, private testing facility about an hour’s drive from Berlin, BMWBLOG had the opportunity to unleash the latest rendition of the 1 series. We were given the keys to a 6-speed manual 118i…