“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of…
Autocar reports that BMW will produce a FWD platform to battle the Audi A1 and Mercedes ForFour in the premium small car segment. In the article, they claim Norbert Reithofer as a source of information…
Along with the 3 Series Convertible LCI, the refreshed BMW 3er Coupe made its debut this week at the Geneva Motor Show. The changes are similar to the Convertible, the headlights now feature corona rings…
Second model from AC Schnitzer to debut at the Geneva Motor Show 2010 was the 5 Series GT. Using a similar bodykit as the one seen in the X1 model, the 5 GT by AC…
Another BMW model to have its world premiere at the Geneva Motor Show, was the facelifted 3 Series Convertible. Let’s take a moment and highlight some of the exterior enhancements. The front lower fascia is…
At 2010 Geneva Motor Show, BMW took the cover off their latest update to the popular X5 Sports Activity Vehicle. The changes in the model year 2011 are quite significant, both in terms of exterior…
Today in Geneva, BMW added one more model to its hybrid family: BMW 5 Series ActiveHybrid. The 5er hybrid shares the same design as the “standard” 5 Series with minor cosmetic touches: distinct front-bumper, specific…
Another exciting BMW model unveiled today at the Geneva Motor Show was the BMW M3 Coupe facelift with Competition Package. The M3 Coupe, Sedan, and Convertible models become 2011 models this spring and BMW ups…
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