Interesting

Opposite Lock: The Odd Couple

Have you ever been out for a leisurely stroll when in your periphery you see an odd couple? After doing a double-take, you can’t help but think: how on earth did they end up together?…

Exclusive: BMW 1M by IND

Our friends and sponsors over at IND gives us an exclusive look at their latest project: BMW 1M. “Imagine having the opportunity to own every single M car ever made, from the moment that BMW…

Racetrack Review: 2012 BMW 328i

Racetrack Review: 2012 BMW 328i

After an invigorating drive in BMW’s all-new 328i sedan along challenging mountain roads, I was left wanting more. Yesterday’s escape into the Spanish countryside beyond the city of Barcelona showed BMW’s new 3 series’ performance…

Tech Analysis: 2012 BMW 3 Series

BMWBLOG Test Drive: The N20 Engine

BMWBLOG Test Drive: The N20 Engine

In the early days of Bavarian Motor Works, the four-cylinder engine was the basis for many of the cars. The combination of the small, two-door BMW sedans and the M10 four banger was successful in…

Column: Why BMW?

Column: Why BMW?

Why do we like the things we like and choose X over Y? Why do some of us choose coffee over tea and Apple over Android? Why donuts over muffins? What are the reasons we…

Location-Based Startups Partner with BMW

Location-Based Startups Partner with BMW

BMW becomes every day more involved with startups and new technologies. Last month, location-based services app Glympse announced a partnership with BMW. The app enabled Prague residents to sign up to test drive a BMW…

BMW plans to revolutionize the way cars are sold

BMW plans to revolutionize the way cars are sold

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, the company aims to move away from the traditional way…

Opposite Lock: DSC OFF

Loved by some and greatly feared by others, the “DSC button” polarizes fingertips. Many now refuse to buy a car without DSC or “Dynamic Stability Control,” while many refuse to buy a car without the…