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Photo Comparison: Audi A4 vs. 2012 BMW 3 Series

Photo Comparison: Audi A4 vs. 2012 BMW 3 Series

A regular feature here at BMWBLOG is the comparison of BMW models against their competitors and today, we decided to create a head-to-head photo comparison of the new 2012 BMW 3 Series and the Audi…

Ultimate Photo Gallery: New 2012 BMW 3 Series

Ultimate Photo Gallery: New 2012 BMW 3 Series

The new 2012 BMW 3 Series had its world premiere today in Munich. The sixth generation iconic 3 Series comes to market with a new approach in the design language, both inside and outside the…

World Premiere: 2012 BMW 3 Series

Technical Analysis: F30 3 Series Sedan

BMW believes we’re getting bigger – or at least it seems that way because their cars keep getting bigger. The new F30 3er sedan is dimensionally longer, has a wider track (front & rear) and…

Head-Up Display 2.0 - Augmented Reality

Head-Up Display 2.0 – Augmented Reality

In 2004, BMW was the first automotive manufacturer to use a color Head-Up Display which projected driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured…

Thoughts on the Passing of Steve Jobs

Thoughts on the Passing of Steve Jobs

I found out about the passing of Steve Jobs on Twitter yesterday evening, the 5th of October, and noticed the immediate outpouring of eulogies; I am hesitant to add my meager contribution to them. I have been around…

World Premiere: BMW ActiveHybrid 5

World Premiere: BMW ActiveHybrid 5

Intelligence breeds efficiency:The BMW ActiveHybrid 5. BMW takes the development of intelligent hybrid drive systems to the next level with the introduction of the BMW ActiveHybrid 5 – another series-produced model in which a combustion engine…