Interesting

Ultimate Photo Gallery: 2012 BMW 650i Coupe

Ultimate Photo Gallery: 2012 BMW 650i Coupe

BMWBLOG takes the new 2012 BMW 650i Coupe through sunny coasts of California. We started off in Carmel Valley heading towards San Francisco through some twisty and fun back roads. The second addition to the…

BMWBLOG Design Analysis: F30 3 Series – What We Know so Far

Found – The Ad That Didn’t Make the Cut

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a ‘large’ condiments manufacturer in the early ’60s and asked for…

Editorial: The BMW i8 - Sustainable Magic

Editorial: The BMW i8 – Sustainable Magic

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future….

Designing  'i'  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…