Interesting

Found – The Ad That Didn’t Make the Cut

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a ‘large’ condiments manufacturer in the early ’60s and asked for…

Editorial: The BMW i8 - Sustainable Magic

Editorial: The BMW i8 – Sustainable Magic

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future….

Designing ‘i’ Into the BMW Brand

Photo Comparison: BMW i8 vs. Audi R8

Before the flaming war starts, allow us to set the context for this BMWBLOG photo comparison. First and foremost, we are the first to state that the following comparison is not only unusual, but somewhat…

World Premiere: BMW i3 and BMW i8

World Premiere: BMW i3 and BMW i8

The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the…

BMW i8 Concept – Emotional, Dynamic and Efficient

BMW i8 Concept – Emotional, Dynamic and Efficient

New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…

Editorial: The i Brand – Is This the Future of BMW?

Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…