Number ONE Strategy. In the midst of a huge economic downturn, when car manufacturers are stumbling with product liability issues or just trying to stay solvent (or recover from bankruptcy), BMW is announcing and delivering…
At the recent Innovation Days Mobility event, BMW unveiled their future plans in becoming the world’s leader in volume-produced cars with an electric drive and with a passenger cell made from carbon. CFRP, a recent…
The M8-Prototype is perhaps the best-kept secret of BMW and for the first time, BMW has unveiled the on-off car in front of journalists at the BMW Museum in Munich. Despite several false reports in…
At the BMW Museum, in a private setting for international automotive journalists, BMW unveiled tonight the first sketches of the 2013 BMW Megacity vehicle. Introduced by the BMW Director of Design, Adrian Von Hooydonk, the…
Press Release: BMW of North America has announced three BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. The new rear deck lid spoiler, mirror caps, and front splitters are constructed of ultra-rigid…
Press Release: MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and…
As part of the ongoing expansion of office functions in BMW ConnectedDrive, BMW is now the first automobile manufacturer in the world to enable e-mail messages to be received inside the vehicle enabled by a…
Words: Shawn Molnar | Photos: Shawn Molnar As the producer of fine, high-performance automobiles, BMW faces a peculiar sales challenge in the Canadian market. Congested urban roadways and conservative speed limits conspire against the sporting…
Never did I expect this. With nagging pessimism I accepted the keys to BMW’s new ActiveHybrid X6. At 5,688 lbs, how could this be “sporty” as in “Sports Activity Vehicle” or SAV as BMW have…
Press Release: Nearing the 25th anniversary of the original BMW M3, BMW of North America today announced a production run of thirty identically-equipped 2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen…
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