The Battle is all too familiar. Exhausts growl from the paddock. Angel eyes glare ahead. Two serious sports cars patiently await their release upon the asphalt. This time, Munich’s champion sports car, the venerable M3…
Number ONE Strategy. In the midst of a huge economic downturn, when car manufacturers are stumbling with product liability issues or just trying to stay solvent (or recover from bankruptcy), BMW is announcing and delivering…
At the recent Innovation Days Mobility event, BMW unveiled their future plans in becoming the world’s leader in volume-produced cars with an electric drive and with a passenger cell made from carbon. CFRP, a recent…
The M8-Prototype is perhaps the best-kept secret of BMW and for the first time, BMW has unveiled the on-off car in front of journalists at the BMW Museum in Munich. Despite several false reports in…
Words: Shawn Molnar Photos: Alan Martin / Shawn Molnar “Don’t judge a book by its cover,” growled my librarian as I begrudgingly accepted a novel from her outstretched hand. Many years later and the point…
Press Release: BMW of North America has announced three BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. The new rear deck lid spoiler, mirror caps, and front splitters are constructed of ultra-rigid…
Press Release: MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and…
As part of the ongoing expansion of office functions in BMW ConnectedDrive, BMW is now the first automobile manufacturer in the world to enable e-mail messages to be received inside the vehicle enabled by a…
Words: Shawn Molnar | Photos: Shawn Molnar As the producer of fine, high-performance automobiles, BMW faces a peculiar sales challenge in the Canadian market. Congested urban roadways and conservative speed limits conspire against the sporting…
Never did I expect this. With nagging pessimism I accepted the keys to BMW’s new ActiveHybrid X6. At 5,688 lbs, how could this be “sporty” as in “Sports Activity Vehicle” or SAV as BMW have…
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