World Premiere: BMW Concept 5 Series ActiveHybrid
Parallel to the world debut of the new BMW 5 Series Sedan at the 2010 Geneva Motor Show, BMW is also presenting the concept of a future-oriented full-hybrid model in the upper midrange segment: The…
Parallel to the world debut of the new BMW 5 Series Sedan at the 2010 Geneva Motor Show, BMW is also presenting the concept of a future-oriented full-hybrid model in the upper midrange segment: The…
The BMW N55B30 represents the current workable technical edge of gasoline engine performance and economy. It is a state-of-the-art powerplant available in the 535i GT and soon the 535i from BMW. It is possible, that…
Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…
Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new…
Last week, courtesy of BMW North America, yours truly had a chance to spend some much needed time with the all new 2011 BMW 5 Series. The new sporty sedan made its debut last month…
We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
Today, the BMW ALPINA B7 made its North American debut at the Chicago International Auto Show and will go on sale at authorized BMW Centers in Spring of 2010. While the car presents no surprises…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…