Interesting

Today BMW surprises with some unusual news or at least, unusual to us. We have just showed you the BMW Kidsbike, a bicycle for toddlers and children age of five, but now, for those of…

From time to time digging back into the BMW history is something that we like to do and we have reasons to believe you enjoy these articles as well. Now, BMW made it easier for…

We don’t even know where to start…..it has been several months of planning, brainstorming, more planning and again brainstorming trying to figure out how to create a new, better, modern and user friendly design. We…

Let’s break away from the monotony of our usual posting and allow us to show you something different: the latest BMW……Golf Cartbag designed together with the sports bag specialists OGIO. Now we know that many of…

BMW Group DesignworksUSA and Dassault Aviation announced their latest successful collaboration, the interior cabin of the new Falcon 7X business jet. The Falcon 7X with the new interior by DesignworksUSA made its global debut at…

This article was written by Kamil Kaluski over at CarGuyDad.com, a website with a a unique approach on the car industry. When you spend around six figures on a car these days, manufacturers tend to…

In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of the BMW Group to support the Giebelstadt boat builder in…

If you already started scratching your head because of the ambiguous title, STOP, we’ll explain it in a second. Back in November at the L.A Auto Show, a small group of designers were competing in…

Talk about letting things go….instead of taking this like real men, the folks at Audi decided to “strike back” after they literally got owned by the now famous “Checkmate” billboard put up by Santa Monica…

BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes…