Talk about letting things go….instead of taking this like real men, the folks at Audi decided to “strike back” after they literally got owned by the now famous “Checkmate” billboard put up by Santa Monica…
BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes…
Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…
Have you wondered how BMW names their vehicles, the nomenclature they follow? Even though in the past few years BMW has changed the pattern, it is still interesting to look at past models and see…
This is a topic that came up in many of the debates I had with my friends or other car fans. As many of you know, BMW is one of the few companies left to…
Leasing a car has become more and more popular over the years and implicitly, swapping car leases numbers are growing as well. These days, most of the luxury vehicles are being leased, with BMW being…
Last week, our article on why should you have run-flat tires on your BMW stirred controversy among the bimmer fans and owners. As promised, I am back with the second part of the article in…
Let me start first by saying that this a “touchy” subject and it has been debated over and over again. While there are many people that love the run-flat tires on their BMWs, there are…
At CEBIT 2009, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10. As we know, Designworks USA have done some cool things in the past,…
At the recent Chicago Auto Show, I had the opportunity to chat a few minutes with Tom Plucinsky, BMW’s Product and Technology Manager in North America. We have met Tom several times at previous auto…
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