Interesting

It Was Fifty Years Ago Today . . .

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition…

BMW – A Constant in Environmental Consciousness

At a recently held climate forum in Toronto, Canada, several honorary guests were present, including guest speakers former American Vice President Al Gore and Canadian environmental advocate and scientist Dr. David Suzuki. Speaking on the…

Diet Turbos – How Low Lag is No Lag?

Diet Turbos – How Low Lag is No Lag?

A very popular food product on the market is Activia Fat Free Yogurt. Lauded for its nutritional benefits, many health conscious patrons choose it because it is “Fat Free.” In actuality, Activia Fat Free yogurt…

“The ultimate driving machine” – The perfect slogan?

History: BMW car designers – Episode 1

With every vehicle launched, a new series of BMW designers rise and leave their footprint in BMW’s car design history. Since over the last tens of years there were numerous designers, we will break down…

Editorial: M Division Losing Touch with History?

Editorial: M Division Losing Touch with History?

It started with the grandfather, the patriarch of what would be a long line of champions, its heart was a high-revving 3.5L inline-6. Not surprisingly, that same engine was a large part of the car’s…