Most brands, regardless of the product they offer, possess something unique that attracts a certain type of customer. Subaru peddles a sense of adventure and safety; Rolex offers exclusivity and craftsmanship; Pepsi offers a unique…
Whenever a new Bond movie comes out, a number of things tend to happen. Since we’re here to talk about cars, one important development that seems to repeat itself every single time 007 pops up…
The search for a better battery setup for our electric cars is in full swing. If we’re being honest, the battery technology used in 99% of the electric cars on the roads today is nothing…
BMW isn’t Ferrari, Lamborghini, or Porsche, in that it doesn’t have a ton of uber-high priced classics from its history. While there are a few expensive vintage Bimmers on the collector’s market, only the M1…
BMW is currently rolling out its third remote software upgrade this year for its impressive fleet of cars. The new software will reach around 2 million cars worldwide and will bring comprehensive improvements to key…
Whenever performance EVs are discussed among car enthusiasts, there’s always the one that has to chime in with “Yea but how many laps can it do in track?!” The idea that electric vehicles are inherently…
The fight for the title of the best selling premium brand is on in the US. After two strong quarters for BMW, Lexus is seemingly coming up fast from behind. The Japanese brand managed to…
Ask a group of car enthusiasts what the greatest performance car of all time is and the majority will likely give the same answer — the McLaren F1. Gordon Murray’s mid-engine masterpiece has long been…
A few weeks ago, Genesis revealed its upcoming GV60 all-electric crossover. It features an electric powertrain in a BMW X4-style crossover-coupe body style. Its design certainly isn’t for everyone, which can also be said about…
Automation is seen by many as a threat to certain jobs. Using robots and all sorts of devices to make the production process of a car a lot easier does send chills up the spines…
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