In this video, we take a closer look at the BMW iDrive 9 system, available in the latest models like the BMW X3. The latest BMW Operating System, until the Neue Klasse OS arrives next…
The automotive world is getting increasingly electric, and the BMW brand is not immune. In fact, the brand is really one of the forerunners of EV and hybrid adoption – and it shows in the…
The BMW i5 enters its second model year relatively unchanged. A new trim level joins the lineup – the i5 xDrive40 – that adds all-wheel drive and makes a little more power than the traditional…
For 2025, the BMW i4 returns with a condensed lineup and some subtle new tweaks. The entry-level eDrive35 has mysteriously vanished from the lineup. For now, anyway. Narrower headlights with a new lighting signature and…
In the early 2000s, BMW Forschung und Technik GmbH—the company’s dedicated research and innovation department—was working on a project that truly broke the mold. Unlike the teams focused on refining next year’s production models, this…
Creating engaging, informative, and visually captivating car content isn’t just about loving cars—it’s about using the right tools to bring that passion to life. In this story, we’ll take you behind the scenes of our…
The BMW 1800 TI SA is a fascinating chapter in the brand’s history, combining motorsport pedigree with market-specific adaptations. Built as a homologation special for BMW’s racing efforts, the TI SA also found success beyond…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
The BMW 8 Series made its triumphant return to the lineup way back in 2018 after a two-decade hiatus. The car has changed shockingly little since then, but the things it does well it really…
It’s not likely that the Motorsport division of BMW ever planned or intended to lend its name and engineering know-how to develop the most rambunctious SUVs on the planet. But it’s nearly 2025, and now…
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