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Top 5 BMW April Fools Jokes

Top 5 BMW April Fools Jokes

Over the years, BMW’s had a few tricks up its sleeve. With April Fools jokes running for longer longer than some of our readers (and writers!) have been alive, the Bavarian automaker is certainly no…

What Tariffs Really Mean For BMW Prices and How the Brand Might Move Forward

How BMW Redesigned the iDrive X for Chinese Drivers

How BMW Redesigned the iDrive X for Chinese Drivers

Earlier this year, at CES 2025 in Las Vegas, BMW unveiled its most advanced infotainment system to date: the iDrive X. Now, at BMW Tech Days held recently at the BMW R&D Center in Beijing,…

Here's What BMW Changed For China's X3 Long Wheelbase

Here’s What BMW Changed For China’s X3 Long Wheelbase

BMW’s China-specific models are more than just about stretching the wheelbase and calling it a day. Aside from the additional rear legroom, the elongated sedans and SUVs are typically more luxurious than the standard-wheelbase vehicles….

2024 BMW XM Discounts Reach $22,500

2024 BMW XM Discounts Reach $22,500

The numbers don’t lie—the XM was the slowest-selling BMW in the United States last year. Demand for the polarizing SUV fell 14.7% to 1,974 units. That’s despite the fact that 2024 was the first full…