They call Indian Wells “Tennis Paradise” and honestly, it lives up to the name. But before I even got to the tournament, my weekend in Palm Springs had already started on a high note—behind the…
PUMA and BMW M Motorsport have announced the launch of a new apparel and footwear collection, drawing inspiration from the design and performance of the BMW M4. The collection aims to merge track-inspired functionality with…
We joined the KITH, BMW M, and BMW USA team in Miami for Art Basel week, where Ronnie Fieg’s KITH unveiled their latest collaboration with BMW. The event took place at the iconic 1111 Lincoln…
BMW and Kith are at it again. While the past few days have been about several special cars, the collaboration continues with a new lifestyle collection. There’s basically something for everyone, including apparel varying from…
Global sportswear giant PUMA and BMW M Motorsport have announced the launch of their latest collaboration—the “Neon Energy” collection, a limited-edition lineup that merges motorsport performance with the creativity of street art. Drawing inspiration from…
Global sports brand PUMA has teamed up with BMW M Motorsport to launch a new collection inspired by the BMW M Hybrid V8 racing car. According to PUMA, this collaboration aims to merge classic fashion…
After eight years, we finally got a new BMW Art Car in 2024. The M Hybrid V8 designed by Julie Mehretu broke cover last month in Paris at Center Pompidou. If the electrified V8 race…
Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…
BMW Motorsport has partnered with PUMA to launch a unique collection of lifestyle products inspired by the iconic 1975 BMW Art Car, crafted by renowned artist Alexander Calder. This new Capsule Collection pays tribute to…
A music festival might not be the target group for all of automakers, but Coachella stands on its own. The festival in the heart of Indio, California, has become a giant in the world of…
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