Lifestyle

BMW, a proud sponsor of Paris Photo LA

BMW, a proud sponsor of Paris Photo LA

Paris Photo Los Angeles just celebrated its third US edition with thousands of visitors (more exactly 20,000) and celebrities visiting the art fair at the Paramount Pictures Studios. The three-day event lured stars like Jamie…

The BMW i Collection

The BMW i Collection

BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable…

The Story Behind the BMW - Soho House Partnership

The Story Behind the BMW – Soho House Partnership

Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…

The BMW Cruise M-Bike Limited Edition

Apple Watch and BMW i Remote

Apple’s Watch is set to debut by the end of April, and available for it will be BMW’s i Remote app. BMW’s app has been available since January on both Apple and Android smartphones, as…

Watches & Cars: BALL For BMW - TimeTrekker

Watches & Cars: BALL For BMW – TimeTrekker

With origins dating back to the late 1800s, BALL watches were originally designed to to meet the rigors of working on the American railroad network. Due to the high demand for timekeeping accuracy amongst railroad…

Driving Gloves - Will they make you look cool?

Driving Gloves – Will they make you look cool?

Driving gloves are an interesting article of clothing. Watch almost any old-school movie with a car chase and the Baddie will almost always be wearing driving gloves. They look incredibly cool in the movie and…

2015 M Festival - Teaser

2015 M Festival – Teaser

Every year, the BMW M Festival takes place at the legendary Nurburgring race track. The largest M Festival in the world is hosted around the 24 Hours of Nurburgring race which brings together 90 teams,…