Lifestyle

Watches & Cars: Tudor Grantour Flyback

There’s just something about watches that pairs with cars like cookies and milk. Maybe it’s the mechanical precision of both or the craftsmanship, but either way, watches and cars are a wonderful pair. It’s why…

BMW, a proud sponsor of Paris Photo LA

The BMW i Collection

The BMW i Collection

BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable…

The Story Behind the BMW - Soho House Partnership

The Story Behind the BMW – Soho House Partnership

Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…

The BMW Cruise M-Bike Limited Edition

The BMW Cruise M-Bike Limited Edition

BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the…

Apple Watch and BMW i Remote

Apple’s Watch is set to debut by the end of April, and available for it will be BMW’s i Remote app. BMW’s app has been available since January on both Apple and Android smartphones, as…