Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…
Ahead of the upcoming 2024 racing season, PUMA and BMW M Motorsport proudly unveil the “Reinvented” Spring/Summer 2024 collection, drawing inspiration from the BMW M Hybrid V8 racer. This collection is deeply rooted in the…
PUMA and BMW M Motorsport have recently unveiled their collaborative effort, aiming to blend elements of automotive design, art, and fashion. This collaboration serves as a tribute to the centennial celebration of renowned artist Roy…
BMW has unveiled a new Exploro bike series after teaming up with established bicycle manufacturer 3T. The two companies have created a range of bikes tailored to suit various usage scenarios. The series consists of…
This year wasn’t our first Concorso d’Eleganza Villa d’Este. We’ve been there before and it’s always magical. However, this year may have been the best, despite some less than desirable weather, due to the sheer…
BMW of North America returned in 2023 as a key sponsor of the legendary Kentucky Derby®, repeating its presence for the second consecutive year. In 2022, BMW of North America introduced its first-ever i7 electric…
You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car…
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized, they have special manufacturing that allows them…
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the exclusive…
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