Lifestyle

The BMW 2 Series Gran Coupe will get a huge popularity bump this month as it will be the official car of the New York Fashion Week. Staying true to their branding, marketing the 2…

Now that all the celebrations for the New Year’s Eve are past us, we all know that the first big holiday coming up is Valentine’s Day. For many of us this poses a lot of…

Photographer Wolfgang Groeger-Meier traveled through Germany on the iconic Bundesstrasse 3 aboard a BMW 2002 painted in Mint Green. The result of his journey is now captured in a special photo book “Lockruf des Südens”…

BMW is the new Official Automotive Partner of New York Fashion Week. The shows for the Spring/Summer 2020 season kick off this week. In its first partnership with IMG, NYFW: The Shows’ owner and lead producer,…

The life of a Rolls-Royce customer goes beyond the thrills of driving one of the most exclusive cars in the world. In fact, being a Rolls owner is a lifestyle that not many can afford,…

Wearing clothes or accessories branded by a car manufacturer immediately places you in the ‘fanboy’ zone. Most of the time, they don’t have the design a true fashion house would use and yet people buy…

In the world of horology, car-branded watches are not very welcome timepieces. Typically, car-branded watches are quite garish and, frankly, useless. There are some exceptions, of course, such as the Ball BMW watches and the…

We’ve long been advocates for pre-owned watches. In fact, whenever I talk to a friend or family member looking to buy a watch, I always recommend buying second-hand. That’s because you can typically get large…

BMW and luxury goods maker Montblanc unveiled a new five-piece luggage set tailored for the BMW 8 Series Coupe. The idea behind the new set was sparked by the multifaceted spirit of California but it…

It looks like making cars is no longer enough for a variety of car makers. BMW has been selling branded merchandise since the 70s, MINI following suit once it was bought by the Bavarian company….