MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward” on the campaign website mini.com/stay-open and on YouTube. The film was directed by…
BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…
BMW’s British premium sub-brand presents its model range at the BMW Welt under the brand’s updated market appearance. MINI’s central exhibit is the all-new MINI Clubman.
As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter…
The open-top 4-seater – MINI Convertible – goes out to dealerships on March 5th 2016 with elegantly stretched lines, a noticeable increase in sporty flair and available in five engine variants. Three petrol and two…
The new MINI Clubman ALL4 makes its world debut today combining its versatile and sporty design with a newly developed all-wheel drive system. A premiere for the new generation of the all-wheel drive system ALL4…
John Cooper Works now launches the second top athlete of the new model generation – the new MINI John Cooper Works Convertible. The premium convertible invites racing fans to enjoy extreme driving fun in a…
We recently spoke about MINI sharing platforms with BMW and how the British marquee is a lot more important to BMW than many may think. It’s true that MINI is incredibly important to BMW and that MINI’s…
When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…
After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…
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