MINI has teamed up with Channel Islands Surfboards, the most acclaimed and premium surfboard manufacturer in the world, to develop a surfboard which “surfs like a MINI”. The board, called “THE MINI” reflects MINI’s best…
South Africa hosted last week the launch of the new 2015 MINI John Cooper Works. Sporting the British Racing Green paint job matched with red-painted roof, side mirrors and stripes on the hood, the high-performance…
BMW’s board member in charge of MINI, Peter Schwarzenbauer, talks about the brand’s decision to reduce the product line to five models. The slow-selling Roadster, Coupe and Paceman will not live another day giving the…
KW Automotive launches their stainless steel KW coilovers for the new Mini John Cooper Works. Depending on the kit, the coilovers enable a lowering of 20 – 45 mm at the front and rear axle….
MINI is broadening its appeal with the arrival of the new MINI Countryman Cooper D ALL4 Business model, developed specifically for the fleet market. The launch of the new business edition Countryman means corporate customers…
Besides Charlize Theron making the MINI even more attractive, the little go getter from the British car maker has so much to offer in a small, yet profitable premium segment. Often pundits say that when…
The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be…
Another milestone in the MINI innovation offensive will be a car-sharing solution for private vehicles. Society’s shift towards a “sharing economy” also fuels the success of the car-sharing concept DriveNow, which benefits to a large…
The BMW Group is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible…
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt. In its third-generation, the F54 Clubman abandons the sub-compact league and moves up the…
Popular this week
